The Italian fashion group Prada SpA reported about a 36.5% jump in first-half revenue, which business was driven mainly by the Prada and Miu Miu brands which grew by 40.5% and 23.6%, respectively. Prada is one of the world leaders in the luxury goods sector, which competes with Louis Vuitton (LVHM) and PPR’s Gucci. Prada operates with the Prada, Miu Miu, Church’s and Car Shoe brand, production and distribution of luxury handbags, leather goods, footwear, apparel and accessories. The Group also operates, under licensing agreements, in the eyewear, fragrances and mobile telephone sectors. Its products are sold in 70 countries worldwide through a network.
Acording to the report of Prada all geographical areas contributed strongly and the best performance achieved the Asia-Pacific with a revenue growth of 45%, followed by 37.3% in Europe, 34.2% in Japan, 31% in the Americas and 21.7% in Italy. In the first half of 2012 the Prada Group developed its retail network by opening 28 new stores and taking the total number of DOS ( Director of Sales) to 414 at the end of July 2012, of which 263 Prada, 102 Miu Miu, 43 Church’s and 6 Car shoes.
Since the beginning of the year 2012, Prada opened new stores all over the world. The first was opened on 2 February 2012 in Padova, Italy, in a historic palazzo located between Piazza Garibaldi and via S. Lucia, a hot spot in the city’s luxury shopping district. The second store was opened in same month in Moscow, Russia, in the prestigious “Crocus City Mall”, the capital’s top luxury shopping destination, followed just one month later on 12 March 2012 by a second store opening in Moscow in an impressive building located in Bolshaya Dmitrovka at Stoleshnikov Pereylok, in the heart of the city’ shopping district, which is now one of Prada’s largest stores in Europe with 1470 square meters.
Further shops were opened in March 2012 in Nagoya, Japan, inside the prestigious ‘Matsuzakaya’ mall, the luxury shopping destination of the city and in Houston, Texas at ‘The Galleria’. In April Prada opned new stores at the prestigious Charles de Gaulle airport, Paris, inside Terminal 2 link A/C and another one dedicated to its men’s collections in Porto Cervo. In May the Prand expaned with opening two shops in Casablanca’s prestigious “Morocco Mall”, and its first mono-brand boutique in the elegant Khreshatyk Passage in Kiev which is the top luxury shopping destination of the city. In June Prada opened its largest boutique in Dubai, UAE, in the prestigious “Mall of the Emirates” and the latest shop was launched in Taiyuan, China, in the Tianmei Plaza mall.
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